Does The Brand Name Really Matter?

For the majority of industries and markets, brand name is one of the least important things to consider. When it comes to a product like an APC battery, however, brand name actually comes into play beyond mere bragging rights for being able to afford the big name item. Here we hope to explain exactly why and how brand name comes into play in the UPS battery market.

The truth is that, for the vast majority of industries, the brand name really doesn’t matter all that much. Name brand flour versus the supermarket brand, there’s really no difference. It’s just flour, it uses the same ingredients whatever brand you’re going with.

So, An APC battery, why does the brand name matter? What makes APC batteries different, when in general, brand name is really just about status?

Well, there’s a certain degree of craftsmanship that goes into creating an APC battery. Each company will use different parts and different methods to build their batteries. Some manufacturing companies are also a little bit more strict than others when it comes to standards.

People tend to forget that APC batteries are made up of lead and acids; this means that you are not only looking for good value for money and is your battery well built, but you need to consider the safety aspects. If your battery springs a leak, it can cause you serious problems, especially if it’s a very cheap non-branded battery.

Secondly, have you ever stopped to consider what makes these companies top of their industry. Generally, they have a reputation for being reliable and for outliving their warranties, and that’s why companies like Yuasa and CSB manage to hold such strong brand recognition in the UPS power supply industry.

Yuasa and CSB may not be the only APC battery manufacturers who can be expected to produce excellent, reliable products, but many retailers actually choose to carry these two brands exclusively for the simple fact that most customers demand Yuasa and CSB, and if you cannot provide them with their favorite brands, then they’re likely to simply start shopping elsewhere.

The best brand in many industries, may not always be the lead brand and vice versa. Apple computers are a good example, in the sense that they are known to be the leaders in the market for creating multimedia for computers. It is therefore typical, that anyone who works in this industry will buy from the go-to brand. However, companies like Alienware, while focusing on gaming computers, have inadvertently created products that rival Macs on every level when it comes to multimedia.

APC batteries, are something however, of a niche market. People who buy batteries will typically know exactly what they are looking for so it will come as no surprise to find that having tried numerous brands, they have found either Yuasa or CSB to be the best; this also comes as no surprise since they are rated amongst the most reliable in the industry.

In short: if you’re looking for a reliable replacement APC battery, that will give you uninterrupted power supply and power protection, it may be a good idea to go with Yuasa and CSB. A good reputation for creating solid reliable batteries has been maintained by both of these companies and for good reason.