Exposure Of Milk Marketing Violations

Exposure market research industry issues: illegal grab more foreign brands, “First I milk”

UNICEF, the Beijing Consumers Association, the World Health Organization Collaborating Centre for Child Health, with support from Beijing aisone market consulting firm to conduct a joint children’s charity - “2010 China market research breast cum breast-milk substitutes” yesterday (August 2) to the public. 12 923 valid questionnaires were online, the survey results shocked the industry: the ratio of pure milk formula feeding was more than exclusive breastfeeding, the first place; many foreign brand promotion issues highlighted irregularities … …

Survey: the proportion of milk over breast feeding

Beijing aisone Li Luling, general manager of children’s marketing consultancy to the “Daily Economic News” introduction, the investigation was from 2010 June 7 to July 15, lasted nearly 40 days, primarily through the 12,923 copies of online survey questionnaire.

“At present, the main mode of feeding the children three, on the whole, the proportion of pure milk formula feeding was more than the proportion of exclusive breastfeeding, the first place.” Lilou Ling told reporters that the survey, the status of our country should not be breast-feeding optimistic.

Survey results showed that within 6 months of exclusive breastfeeding for infants less than 50%; a 36.2% increase the ratio of breast-feeding formula mixed; formula milk to feed ratio is close to 15%. For the 6 months to 1 year of age among infants continue to breast-feeding dropped to 45% less; the proportion of formula-fed more than 25%. For older than 1 year old infants, continue breastfeeding dropped to 35%; the proportion of formula-fed more than 45%, the figure also exceeded the rate of breastfeeding.

Conference on the findings, some experts have proposed the “first hour, to save one million babies” slogan, that if newborns start breastfeeding within one hour of birth, the world of 100 million babies immune diseases or nutrition bad. UNICEF office in China the British elements nutrition experts often point out that infants under 6 months should be exclusive breast (no water) feeding, 2 years of age children continued breastfeeding still is advocated.

Phenomenon: more illegal marketing issues

“When I was discharged, the ward has been filled with a small cabinet presented the formula.” Has just given birth to the baby’s Beijing residents Ms Chan told reporters later in the pregnancy, regular prenatal care to the hospital to do it. Hospital entrance, the recommendation of sales staff enthusiasm overwhelmed her; in supermarkets, stores and baby specialty stores pregnant, pregnant women are often attracted the attention of sales staff.

Consumer guidance in CASE Zhang Zhi, deputy director of the Department pointed out that international and domestic have issued various regulations, milk illegal sales practices prohibited. Such as the prohibition of commercial milk marketing activities in hospitals; against producers and sellers to provide samples or gifts, special price promotion of breastmilk substitutes, etc.; infant feeding information on the use of breastmilk substitutes should not beautify; breast-milk substitutes package labels , the application of eye-catching text labeled “breastfeeding superiority” of the description language; not bear baby picture, not use “human emulsion”, “breast of” or similar terms. In addition, if the formula companies to make donations, can have the company name and logo, but can not have milk powder, baby bottles, pacifiers and other signs.
Why businesses will spare no effort to sell its own brand and even complimentary milk? Chang Su-ying very aptly: “Because the baby’s first taste of milk, will be largely decided by him (her) after taste.” Taste the flavor of baby milk powder End does not like to eat on the breast, and the medical profession call it “nipple illusion “phenomenon.

CCTV yesterday, “consumer advocate” column exposure that, in addition to outside hospitals, supermarkets promotion of breastmilk substitutes is a “disaster area.” Last weekend, the “Daily Economic News” reporter visited Beijing 20 several shopping centers, supermarkets, and some baby supplies store and found pregnant, even though there are provisions that baby formula can not be the first stage of discount promotions, but some supermarket staff said, if you buy more, 0 ~ 6 months baby milk sales, price reductions, discounts and free gifts of activities are relatively common.

Department of foreign brands of milk irregularities “leading role”?

WHO is the responsible person to accept the CCTV interview, introduction, contained in milk powder and add 58 trace elements in the DHA, AA, ARA, and other special ingredients, breast milk all contain. The formula milk in addition to the animals, the claims of trace elements, is not natural ingredients.

The survey data showed that consumers are reflected in the hospital care illegal propaganda, use of medical products to sell consignment brands, Mead Johnson, Tony for the United States, Abbott and Wyeth were about 26% of respondents mentioned More than 15% of people referred to San Yuan and Nestle.

A foreign brand milk powder Sheng Chanshang the official told “Daily Economic News” interview that the brand has been producing Biaozhun and market behavior to follow the United Nations, the Ministry of Health Deng supervisory departments of domestic business regulations and requirements and work to Zhengtitigao Ying Xiao the quality of the team, the company will be to investigate and understand that if true the above mentioned report violations of market promotion, business will have the rectification, and the responsible person for processing.

Mead Johnson also responded to the Department of External Affairs said the company will comply with the relevant regulations and require employees to pay attention. In addition, the survey reflects the behavior of main store, which belongs to the individual business behavior; the company will continue to understand, verify, try to remind partners to comply with relevant regulations.

Consumer Guidance Department of the Beijing Consumers Association Renluo Gang pointed out that the huge domestic market potential for infants and young children, high profit, non-compliance penalties are too light led to some business reasons for repeated violations.

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