How Can Business IT Support Tell If A Computer Optimization Software is Really Proven in Less Than 15 Minutes?

This post was written by admin3 on June 23, 2009
Posted Under: General

Overview - This article draws attention to a fast method that anyone can use to independently review the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be aware that, although the method described in this article is new and not perfect, it does present a distinct advantage over most other alternatives.   

The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is a challenge as computer optimization software which are not popular may be either new, or unproven or both, are therefore riskier.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Another option is to visit the website(s) of the software vendors. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.

So how can users determine the popularity of any computer optimization software independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. Put simply, this indicator is linked to the number of sales transactions made for a particular software over a period of time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. However imperfect, this indicator is a good independent way to measure popularity. Users can in any event, independently verify the actual popularity of any computer optimization program by visting Clickbank or a similar digital marketplace. Despite the fact that even this method has its own limitation (i.e. Clickbank does not sell all Computer Optimization Programs), it is one that can be followed independently by anyone.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

 

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