How Loud Is The Music In Your Business?

Finding ways to increase awareness is the key to successful business leadership training, executive coaching and team development. This is because it is awareness, not knowledge, that drives the majority of our decisions. Therefore, it is also awareness that determines the quality of the results that we will ultimately achieve.

The botheration is that so abounding of us accept been conditioned to accept that “knowledge is power.” The western apprenticeship arrangement embeds in us from a adolescent age the acceptance that if we appetite to be acknowledged we can do it by acquirements and again regurgitating information. But it is only when knowledge is applied towards the achievement of a purpose or goal that it becomes useful.

This explains why so many traditional online management courses are so ineffective, studies having found that less than 10% of people make significant and sustained changes after completing them. Their failing is not recognising that learning, which is the route to awareness, is a process not an event. It takes time, repetition and the willingness to step outside the comfort zone to do new things, risking failure in the process, for genuine learning to take place.

At this point you might be wondering what the difference between thinking and awareness is. Let me briefly give you my view.

Thinking relies on acquainted knowledge. It draws on those things that we know we know and tends to take place in a fairly linear, logical fashion. It deals in specifics, and large problems must be broken down and analysed in a sequential way. Conclusions arrived at through thinking can be explained, argued and debated and have an emphasis on proof. This is the general approach taken to decision-making in leadership training programs.

Awareness, on the other hand, is more of an internal “knowingness.” It would be very difficult for most people, for example, to explain how they know where South America is. We simply accumulated all of the relevant data over a period of time and it is now easily available to us. It enables us to accord with problems in their entirety, giving us the accommodation for ad-lib understanding. At the same time, this knowingness may be very difficult, or impossible to prove, but that does not make it less valid - quite the contrary.