How to use the internet to find small business consulting assignments

I work for a web company that supplies help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses all over the world and whenever I explain to people what I do, I often get asked the same question “Given my working knowledge, how could I apply it and make earn cash quickly from small business consulting? I’m always ready to provide advice as I am privileged enough to spend the majority of my day interacting with small business owners and employees who are always willing to chat at length about their issues.

Here is my response:

The net is the best way for finding customers and it makes it straightforward to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them fix issues.

Information marketing – package and sell your expertise to businesses through the Internet

What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to construct excellent material are readily available on the network. Constructing a course in easy to consume web ready formats is now simple and inexpensive. You just have to be prepared to spend a small amount of time getting to know the systems. The objective here is to make some valuable material that you can either sell or give away to customers to persuade them to do business with you.

You should start by deciding what you want to achieve. Consultancy and Information marketing compliment each other and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be attractive to others then make a no longer than 120 secs video to introduce yourself and your expertise to your market. Unless you know the target(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting market. You should always focus on building a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will unearth. If you would like to discover more about how to do this then click on any of the links in this article. I would be delighted to help you.