Logo Designs For Companies Can Prove To Be Costly

If you judge by some of the comments submitted to the local newspaper after the university’s logo change, you might think that it is poor business to ever consider doing so. As a person that works for marketing communications, I can say that the story lacked some details that should have been pointed out about why the university made the decision to change the logo in the first place. You will find that further information on logo design contest is on that site.

The university admits to it’s mistake of not allowing students to give their opinion on the logo, and also delayed issuing graphics standards on how the logo and the university seal should be used. These acts were misguided, yes, but there is no evidence from your coverage, that any crime was committed by the school, either toward itself, or against the public at large.

Keep in mind that all institutions benefit from having a cohesive corporate image, and a single standardized logo that can be used with the university seal is a great way to achieve this. One rule of all graphic identity programs is that institutions need to have their logos standardized; if an institution doesn’t standardize logo marks, the public will have a hard time recognizing the logos and what it represents.

The university made the right choice when they decided that their previous logo was too confusing and should be changed. Most people don’t realize how hard a task it is to design the perfect logo design. With the logo, you are trying to capture the complete essence of the institution, from it’s sciences, to it’s sports, which is a tall order. It is a difficult and stress-filled task to undertake, and I say this as one who has been in attendance at many a corporate meeting’s argument over a new design. Visit this site for further information on logo competition.

One of the shockers of the situation was the reported $20,000 that was paid to a logo designer by the university, but that amount is really nothing considering what is going to be spent on printing and any other costs that are associated with conveying identity. Typically, new logos which are adapted by big institutions are initially hated by many people, and there’s a reason for these types of reactions.

When you change something as emotionally charged as a university’s symbol, you have forgotten how little people like change. Another reason is because people can use the change as a reason to bring up other things they dislike about the institution. Few people take into acount how many years a team of designers and researchers probably spent in designing a new logo, feeling their own limited knowledge of the artistic is enough to pass judgement.

Adopting a different logo can take time. It would be somewhat naive of the institution, on the other hand, to think that they could operate for 120 years with no official logo and then introduce one and expect universal acclaim from the start. There are some people I know of who refuse to use the new logos of their companies, regardless of the facts that they have been warned by their bosses to stop it. This proves that it’s easy for a company to lose control of their visual identity, and must face issues with misuse and inconsistency. It should be to no one’s surprise that there are many individuals that hang on to the old ways.

While the university should have consulted with students in the development of the logo, there is still absolutely no way that everyone would have ever been pleased with the re-design and in fact, if they did try to please everyone, the results would have even been more ugly.

There are strict standards that define whether or not a logo will succeed at its purpose; it must be familiar immediately, and it must be recognizable anywhere and evoke the message of the institution. A logo needs to be a valuable part of a program for graphic identity, which should be defined by a manual of standards. I have seen the university’s new logo, and I believe it lives up to all these standards. The university started out with nothing specific so even though the students don’t completely agree with the logo design, it is better than what they had before, which was nothing specific.