Steps to Satisfaction: The Customer and the Call Centre

When attempting to obtain an objective appraisal of the way any area of your business functions, it can be difficult to ensure that the information you receive can be interpreted, worked upon, can lead to practical change. In gauging and optimizing call centre performance this can be notoriously difficult for a number of reasons, which [...]

The Empowered Customer: The Significance of Consumer Development to Customer Management

It is not surprising to us nowadays that customer loyalty has become an incredibly tenuous and fragile thing. Often when tracking down the contact methods of a company whose customer management or customer care department is on the poor side, the first search result you will find is a customer action forum, in which [...]