You’re all familiar with the idea of the sales funnel, right? You go out and cold call, prospect and generate as many leads as you can. You put all these leads into your sales funnel and then hope and pray that some of them come out of the funnel and turn into clients.
That’s the basic [...]
Resume cover letters can be just as important to your total job application package as your resume. Unfortunately, many people make the mistake of either not including a cover letter with their resume at all or they do not give enough thought and consideration to creating their resume cover letters.
First, remember that you should [...]
As todays businesses become increasingly dependent on digital technology, business continuity disaster recovery planning has taken on new meanings. This means that things like smoke detectors and fire suppression systems simply aren’t enough to protect today’s businesses from a disaster.
The Need For More Comprehensive Business Continuity Disaster Recovery Planning
The disaster that today’s business owners [...]
Company team building is critical in times that are tough. Your business may have seen a drop in sales. Your employees may be worried about their jobs. They may be looking for a company that is on the move up. You do not want to lose them, but at the same time, you need to [...]
Membership organizations were a well-kept secret for me until about 3 years ago. And what I mean by that is I never belonged to one until I went solo! I’m not sure why. Maybe I was comfy in my corporate selling role and it didn’t occur to me to look outside for support or [...]
We are now in an economy where all the energies and efforts of the organization have to be focused on selling, sales and sales training. You are in serious trouble if you don’t like the ‘S’ word. Marketing, advertising, organizing, planning will not get you through this business cycle; selling products and services is the [...]
Here’s a sales letter template you can use when your initial communication gets ignore. Naturally, in an ideal world, a single email or letter would result in an immediate response. However, if that was the case, everyone would get as much new business as they wanted, with just a minimal amount of effort.
Unfortunately we live [...]
You want their business but you misspelt their company name in your proposal. Should you expect to sign the contract? Mistakes in your proposals cost you time, money and business. Take these steps toward letter-perfect proposals.
1. Make information easy to find
Use a table of contents for proposals over 10 pages. Arrange information in the [...]
Public relations, or PR as it is abbreviated, is known to businesses as the core and fundamental reason their marketing campaigns are successful. Without some sort of PR they might struggle to get their brand out there, and it is for this reason that PR is so widely valued by professionals. If you train in [...]
Security is an important part of any business. You want to protect your assets as well as keep your employees safe, so you get an alarm system and some good locks. But what else can you do? You can heighten your security with a little cooperation from your employees and some planning on your part.
Restaurants, [...]
