Tips To Create An Effective Newsletter

Newsletters always come in handy regardless of whether you are missionary providing information to your supporters or just a business providing information about your products. Newsletters are publications that are regularly distributed and provide topics of interest to subscribers.

An effective newsletter should have the following elements:

Present your information as briefly as possible. Get right into the meat of it. Do not beat around the bush. Remember, your purpose is to inform your subscribers so not to bore them. There is no need to embellish as you are not trying to sell anything. You already have a captured audience, otherwise, they wouldn’t be subscribing to your newsletter.

Make sure your articles are not truncated. Keep your articles long enough to fill the space but short enough so that you will have to continue in the next page. Truncating (continued on page…) might work for a newspaper but its cumbersome to have that in a newsletter. Use images if there are spaces left unfilled by the articles.

Break the monotony of a wall of text. You can divide the articles in columns to place breaks between the texts. You can also use breakers or boxes colored with the scheme of the newsletter to create breaks from the texts. They serve as “time-outs” for the eyes.

Keep it simple, stupid. Simplicity is the key for newsletters. These are not a graphic advertisement that you would have to fill it with images. And it is not a book where every page is a wall of text.

Think of a color scheme that you can use for the lines, boxes, and tabs that serve as background for the texts. You can use two colors or, at most, three. You can choose complimentary colors or different shades of a single color.

Use one type of font if possible. Serifs are those bars or barbs on the top and bottom parts of the letter (ex. Times New Roman has serifs while Arial has none). If you must use another type, use it for the headline only. Never use dirty fonts or fonts which look like they have been smeared, are dripping, splattered, or a typeface from an old typewriter. These types may look fine in graphic designs for billboards but unnecessary in newsletters.

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