What not to do in personal branding.
Posted Under: General
A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? No man or woman ever thinks that they are. If you own and are thinking of starting a business don’t be the villiage fool who brand’s a business. You see no matter how great your home business is that you promote there are or there will soon be more people selling the same thing you are offering. Personally branding you and not your business has never been more important than in today’s market.
Very few people brand themselves. If you were going to name the people in your industry that you can identify you would do so more on how well they branded their name and personality and not their product.
You know the top industry people because they have successfully branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. Plus they never really would have reached their peak branding their business and not them personally.
When they learn to brand themselves it won’t matter if they quit the industry or business. They have branded themselves and people start to buy from them because they like them. For example if you have something in the communications market. Well there are countless people selling and offering the exact same thing in your industry as you and you will never stick out if you are branding the same thing everyone else is and that is the product brands you are selling.
However, if from day one you brand you and your story there is not one single other person who can compete on the same level as you. You draw to you those like you and you prefer to work with those you like and they will buy from you when you brand you. We love as people to buy from people we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How many times have you bought something from someone who you enjoyed talking to and if not for that person you wouldn’t have bought it.
Yep thats why giving samples works. Ever notice how many times people serving samples influence you to try the samples? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you go to buy a car or pick out a realtor you enjoy working with someone you like and enjoy talking to. We do this in all areas of life we look for people we like and connect with and want to work with.
Very few people know how to take this secret and apply it to their home business or small business. The ones who do are making a fortune in business.
You have to take it to large scales to do large volumes of business. You also want to take your business and automate it as much as possible. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
You need to use the internet to brand you and not your business.
When you start or grow a business to make money online you need to get yourself a website to brand you and your story. From the beginning to the end you want your visitor to feel they have met you in person. They know your story and in many ways are likely to relate. You and me are a lot alike in our stories. There is no one without struggles. We all face financial challenges. Everyone wants to be successful in life and will have trials on the way to it. You can simply tell your story and your journey of how you have done everything in video and people can start to connect with you.
When you made a connection you are in the perfect spot to share what changed your life and how. You are no longer in the old position of trying to sell or push something on someone else. Simply share your story and use online video to do it.
While having a success story may not be something you have starting out. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Naturally once you have found success you can share your story of success and your business will enter phase two of rapid growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.
When you reach this point you have branded yourself and it doesn’t matter if you change businesses or industries because people are following you and not your business or product.
Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. When you build a list of loyal people from 15-25 emails sent to them over time who visit your website over 35-65 days. Then you send people a email once a week or more simply with things connected to you and your business or service. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. You can actually be selling your product or service to people for full price and they will buy from you at full price instead of the other guys in town who are offering a sale or discount. Why? Simply because you have branded yourself as the authority and expert and people like you and feel like they know you. You may never meet most of your customers but they will feel they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. While they keep offering their products at discounts and spending a lot on market they won’t get near the results you get.
These are the secrets that have built our business team into a global power house that does over 6 figures in sales every month. Most of those sales are on auto pilot. Our team members are branded and make the process easy and automated for everyone.
If you would like to learn more on how you can make money online in your existing business or how to start a new home business and make a large income we offer free member back office resources to members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/




